We are purposeful creatives
immersed in our passions to:
+ design beautiful brands,
+ produce meaningful products,
+ capture authentic moments,
+ conceptualize innovative campaigns.
[WHUN-E-WHUN], noun
: wife & husband-owned creative agency.
: specialize in brand design, product creation & outdoor lifestyle.
: mildly obsessed with our cats, Luna y Sunny.
: brand development, writing, footwear/product design & fashion.
: appreciate the beauty of nature & a good adventure.
Our purpose is not just to design, sell, and create more “things” in this world, but rather to enhance shared experiences, build lasting impacts, and add value in the lives of our neighbors on a daily basis.
We concentrate our time, effort, and resources on meaningful projects and collaborations with those we share common values and principles that include: purposeful design, sustainability, honesty, integrity, transparency, and love of community.
If those values are important to you and your work, we’d love to share our passion and offer our services to do good work, together.
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Yes, oneyone creates lived-in, authentic, and real content because we only use products and work with brands we believe in and would buy from ourselves.
Our content creation includes photography, videography, blog writing, copywriting, recipe creation, travel guides, detailed product reviews, original design work, and more.
Contact us to create together.
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Whether it’s a marketing campaign, product design, user experience online or IRL, or a brand-building opportunity, we can help dial it in by pulling from our diverse backgrounds, experiences, and travels.
Contact us to help drive your brand growth.
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We understand the attention to detail required to build a cohesive and authentic brand along with the vast opportunities available to create touchpoints with customers that can have lasting impacts on building loyalty, connection, and energy around a brand, experience, or product.
Contact us to help refine your brand experience.
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With backgrounds as a footwear designer and a luxury retail buyer who both left everything behind to live minimally on the road for 5+ years, oneyone offers a unique perspective on the products truly needed to live a full life while also reducing environmental impacts.
The unique combination of start-to-finish product development experience, high-level design taste, and the need for purposeful products will help build your brand in a meaningful way.
Contact us to create something special.
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We breathe big ideas & for even for a small little tiny intimate agency can deliver on them alongside your in-house team of creatives or through our vast network of contacts throughout the fifty United States.
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In a world where experiences are becoming the product more and more, we understand the opportunity at hand to design, host, and execute an experience unlike any other.
We’ve built retail environments, curated museum exhibits, and are helping to launch a community-building coffee shop designed around the conversations over coffee. Oh, and we’ve also hosted CEOs, company employees, and press on camping trips — so, there’s that, too.
Experiences create connections, and those connections are what we’re all about.
Contact us to curate meaningful connections.
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Through years of building and facilitating collaborative design projects and processes, we’ve developed a unique human-centered approach and understanding of the design-thinking process that can be tapped into to maximize the impact, reach, and effectiveness of a project or product.
We love a good brainstorming and creative thinking workshop, especially if it’s off-site in a remote and inspiring location — such as nature, which we know well : )
Contact us to create together.
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We know the word authentic gets thrown around a lot. To us, it’s that gut feeling of trustworthiness, the recognition of yourself in something.
Connection.
We decided to be intentional and open to life when we began building one together in 2017.
Our first decision was to live and work on the road full-time in our Airstream. We initially took a nonprofit mission across the country, and ever since, we’ve continued to pursue the next adventure, and the next one, and so on.
While towing 7,000 lbs. of your life up and down mountains, coast to coast, you learn to appreciate the slower moments of life, and thankfully, the scenic route suited us.
Through the years, the ongoing exposure to new places, persons, and experiences— pandemic and all— fostered a creative process and perspective within us that captures and creates unique content that connects.
If you’re looking to share your brand or product story, we can help. By capturing your service or product’s authentic experience and truth, we can help you connect with your target audience and customer.
More than reaching, connecting lays the foundation for trust, longevity, and sustainability.
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View Resume + Portfolio Page
LinkedIn / Instagram / Email
What started as a custom sneaker business from his college dorm evolved into a pointillism art career that included notable clients like Phil Knight, Lebron James, Chris Paul, and others.This same attention to detail led Tyler on a multi-year career as a footwear designer and developer for an international corporation. Eventually, he and Kendra sold everything to travel the country on behalf of [HAS HEART], a nonprofit organization Tyler co-founded in 2011 that partners military veterans with graphic designers to help share their stories through art, design, and fashion.
His passion for creative storytelling, human-centered design, craftsmanship, and social impact led Tyler, with Kendra, to build a creative design studio dedicated to creating content that connects.
POST SCRIPT: He is also a licensed drone pilot under the FAA's Small UAS Rule (Part 107) -
Following years in the fashion industry as a luxury women’s buyer, Kendra felt unfulfilled by her work. So, she went into the woods. More specifically, her journey across the US renewed her passion for storytelling, collaboration, and the outdoors.
Kendra’s appreciation of culture, inclusion, and diversity stems from her childhood memories of visiting her mother’s family in Mexico. The “y” (Spanish for “and”) in the studio name one y one is a nod to the Spanglish convergence of people, ideas, and backgrounds.
As the Creative Services Manager, Kendra wears multiple hats, yet she specializes in:
Brand Experience
Project Management
Content Creation
Kendra’s favorite combo? Garfield y lasagna.
POST SCRIPT: Check out Kendra’s side project: Historical Camping
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Directors of Cuteness
Adopted as kittens a few weeks apart, Luna (grey) and Sunny (black) are tortie sisters that immediately adapted to life on the road inside their Airstream. Now, they’re ready to roam within their own home — preferably one with plenty of stairs and high ledges to climb.
Favorite activities include, but aren’t limited to:
Playing with their feather toy & Mr. Mouse
Snuggling
Chasing each other
Slow blinking
Meowing for attention
Destroying cardboard boxes
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While traveling the country (3x), oneyone has had the privilege to work alongside various creatives (designers, photographers, videographers, and copywriters) in cities and states across the country.
We love meeting and working with individuals whose work we admire. All this to say, our contacts could be your contacts and vice versa.
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oneyone / client_work / has_heart_coffeeshop
[HAS HEART] Coffee Shop opened its doors in 2023, bringing the veteran, civilian & creative worlds together every day.
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oneyone established the coffee shop mood boards, wrote proposals & grants to raise $1.2 million, selected building materials & finished colors, collaborated with key project stakeholders, and worked with architecture firm & building contractors on key decisions throughout the 8-month renovation process.
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oneyone captured photo & video content from start to finish over an 8-month timeline, along with monthly blog posts, social media updates, media/PR stories, and edited footage for brand videos.
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oneyone designed a complete set of coffee supplies, apparel collection, and accessory items that were sourced and produced in the USA.
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oneyone created a multi-wall mural from a custom-designed brand camouflage pattern, along with designing and creating a detail-oriented, brand storytelling customer experience through the space.
oneyone / client_work / snow_peak
Snow Peak is a premium outdoor lifestyle creator established in Japan (1948)
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oneyone partnered with Japan-founded and Portland, Oregon-based outdoor lifestyle creator, Snow Peak on a multi-part blog project in the Pacific Northwest.
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oneyone has helped others create their own memories outdoors by creating a detailed breakdown of the best-suggested pieces to build a Snow Peak collection that will last for years to come.
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For those yearning for their next outdoor adventure, oneyone curated a diverse collection of travel & outdoor content into short story escapes into nature with subtle product features to encourage more meaningful moments of mindfulness.
oneyone / client_work / campspot
Campspot is revolutionizing the camping industry through its online platform
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oneyone traveled around the country to create lifestyle content on a 14-month “Find Your Campspot” tour that consisted of staying at 85 campgrounds and capturing a variety of travel content and stories.
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As a startup tech company entering a mature outdoor market, Campspot hired oneyone to help further develop and define its brand elements, sense of purpose, content strategy & its brand voice.
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oneyone continually provided marketing insight and industry expertise in the camping & outdoor space while working alongside the company executives, public relations firm & numerous brand partners.
oneyone / client_work / has_heart
[HAS HEART] is a nonprofit organization sharing veterans’ stories through the mediums of art and design.
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Tyler D. Way met U.S. Navy veteran Michael Hyacinthe for coffee in 2010, and through their conversations, realized the disconnect between the veteran and creative communities.
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In 2011, [HAS HEART] co-founder, Michael Hyacinthe met a young U.S. Marine veteran who was paralyzed from the neck down and unable to speak due to damage sustained to his vocal cords from a sniper’s bullet in Iraq. Michael learned of this vet’s passion for graphic t-shirts and immediately called Tyler to see if he could help design a shirt with the veteran.
Their collaborative design process was so powerful that the HERO[series] was formed to partner a veteran with a designer to share their story/message through graphic design.
Tyler has organized, facilitated, and creatively directed each project since its conception in 2011, including the product development and exhibit creation process to bring each design and story to market.
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From 2017-2019, oneyone (Tyler & Kendra) took the [HAS HEART] HERO[series] project across the country themselves to partner a veteran with a designer in all fifty states.
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Tyler designed and executed annual ArtPrize exhibits and retail pop-up shops in Grand Rapids, MI (2012-2019), at Forbes Galleries in New York, NY (2014), and a museum exhibit at Saugatuck Center for the Arts in Saugatuck, MI (2021).
oneyone / client_work / wolverine_worldwide
Sebago (Wolverine Worldwide) is a premium
heritage footwear brand sold in 90+ countries
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Established in 1946 in Maine, USA, the Sebago brand is as heritage as heritage comes. Tyler worked as a Senior Footwear Designer for the brand from 2012-2017 and helped build its brand across 90+ countries.
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Tyler had his hands in every step of the product design process, from the brief stage, market research analysis, ideation sketches, product renderings, color CADs, material selection, spec writing, working with factories across the world, and presenting seasonal collections at global brand conferences.
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Tyler led the design and material teams as the Senior Footwear Designer
oneyone / client_work / clients_partners_media
Clients + Partners + Media Coverage
Being involved in various creative industries for more than a decade, we’ve been able to work alongside a variety of individuals, brands, and organizations. This rich diversity of experience and opportunities keeps us inspired to pursue what comes next.
Hopefully, with you.
oneyone / project / airjordan_sketches
oneyone / project / videos
oneyone / project / photo_series / footscapes
oneyone / project / photo_series / selects
oneyone / project / photo_series / grand_teton
oneyone / project / photo_series / olympic
oneyone / project / photo_series / bandelier
oneyone / project / photo_series / coffee
oneyone / project / photo_series / everything_we_packed
Let’s get to work.