WE’RE THE
SCENIC ROUTE
ON THE
DESIGN MAP

Enjoy the process.
Nail the project.

LET’S GO.

We are purposeful creatives
immersed in our passions to:

+ design beautiful brands,
+ produce meaningful products,
+ create & capture authentic moments,
+ conceptualize innovative campaigns.

[WHUN-E-WHUN], noun
: not your typical creative agency.
: specialize in brand development, special projects, & mindfulness lifestyle.
: believers in turning digital UX into memorable real-life experiences.
: diverse backgrounds in copywriting, footwear/product design, videography, retail, & fashion.
: appreciate the beauty of nature, the slow movement, & a good adventure.

Our purpose is not just to design, sell, and create more “things” in this world, but rather to enhance shared experiences, build lasting impacts, and add value in the lives of our neighbors on a daily basis.

We concentrate our time, effort, and resources on meaningful projects and collaborations with those we share common values and principles that include: purposeful design, sustainability, honesty, integrity, transparency, and love of community.

If those values are important to you and your work, we’d love to share our passion and offer our services to do good work, together.

Let’s chat.

Yes, oneyone creates lived-in, authentic, and real content because we only use products and work with brands we believe in and would buy from ourselves.
Our content creation includes photography, videography, blog writing, copywriting, recipe creation, travel guides, detailed product reviews, original design work, and more.
Contact us to create together.
Whether it’s a marketing campaign, product design, user experience online or IRL, or a brand-building opportunity, we can help dial it in by pulling from our diverse backgrounds, experiences, and travels.
Contact us to help drive your brand growth.
We understand the attention to detail required to build a cohesive and authentic brand along with the vast opportunities available to create touchpoints with customers that can have lasting impacts on building loyalty, connection, and energy around a brand, experience, or product.
Contact us to help refine your brand experience.
With backgrounds as a footwear designer and a luxury retail buyer who both left everything behind to live minimally on the road for 5+ years, oneyone offers a unique perspective on the products truly needed to live a full life while also reducing environmental impacts.
The unique combination of start-to-finish product development experience, high-level design taste, and the need for purposeful products will help build your brand in a meaningful way.
Contact us to create something special.
We breathe big ideas & for even for a small little tiny intimate agency can deliver on them alongside your in-house team of creatives or through our vast network of contacts throughout the fifty United States.
In a world where experiences are becoming the product more and more, we understand the opportunity at hand to design, host, and execute an experience unlike any other.
We’ve built retail environments, curated museum exhibits, and are helping to launch a community-building coffee shop designed around the conversations over coffee. Oh, and we’ve also hosted CEOs, company employees, and press on camping trips — so, there’s that, too.
Experiences create connections, and those connections are what we’re all about.
Contact us to curate meaningful connections.
Through years of building and facilitating collaborative design projects and processes, we’ve developed a unique human-centered approach and understanding of the design-thinking process that can be tapped into to maximize the impact, reach, and effectiveness of a project or product.
We love a good brainstorming and creative thinking workshop, especially if it’s off-site in a remote and inspiring location — such as nature, which we know well : )
Contact us to create together.

oneyone / clientwork / morningsong_coffee

Morningsong Coffee highlights unique & rare flavors from the best coffee growers worldwide, offering new single-origins regularly.

+ Researched specialty coffee industry market
+ Conducted brand audit, customer research, etc.
+ Consulted on brand development concepts
+ Developed new branding (logo, icons, fonts, etc.)
+ Built brand standards guidebook
+ Produced brand sales & marketing collateral
+ Designed collection of branded apparel
+ Explored numerous branding & packaging options & prototypes
+ Designed product packaging systems
+ Prepared & finalized print-ready files
+ Created templates for client to easily produce new labels for new coffees
+ Planned & art directed product photo/video shoot
+ Curated props & styled brand shoots
+ Captured & edited coffee roasting/production content
+ Developed e-comm Shopfiy website as the primary B2C customer sales channel
+ Created & edited web copy

COMING SOON

oneyone / client_work / hasheart_coffeeshop

[HAS HEART] Coffee Shop opened its doors in 2023, bringing the veteran, civilian & creative worlds together every day.

oneyone established the coffee shop mood boards, wrote proposals & grants to raise $1.2 million, selected building materials & finished colors, collaborated with key project stakeholders, and worked with architecture firm & building contractors on key decisions throughout the 8-month renovation process.
oneyone captured photo & video content from start to finish over an 8-month timeline, along with monthly blog posts, social media updates, media/PR stories, and edited footage for brand videos.
oneyone designed a complete set of coffee supplies, apparel collection, and accessory items that were sourced and produced in the USA.
oneyone created a multi-wall mural from a custom-designed brand camouflage pattern, along with designing and creating a detail-oriented, brand storytelling customer experience through the space.

VIEW WORK

oneyone / client_work / snow_peak

Snow Peak is a premium outdoor lifestyle creator established in Japan (1948).

oneyone partnered with Japan-founded and Portland, Oregon-based outdoor lifestyle creator, Snow Peak on a multi-part blog project in the Pacific Northwest.
oneyone has helped others create their own memories outdoors by creating a detailed breakdown of the best-suggested pieces to build a Snow Peak collection that will last for years to come.
For those yearning for their next outdoor adventure, oneyone curated a diverse collection of travel & outdoor content into short story escapes into nature with subtle product features to encourage more meaningful moments of mindfulness.

VIEW WORK

oneyone / client_work / campspot

Campspot is revolutionizing the camping industry through its online platform.

oneyone traveled around the country to create lifestyle content on a 14-month “Find Your Campspot” tour that consisted of staying at 85 campgrounds and capturing a variety of travel content and stories.
As a startup tech company entering a mature outdoor market, Campspot hired oneyone to help further develop and define its brand elements, sense of purpose, content strategy & its brand voice.
oneyone continually provided marketing insight and industry expertise in the camping & outdoor space while working alongside the company executives, public relations firm & numerous brand partners.

VIEW WORK

oneyone / client_work / has_heart

[HAS HEART] is a nonprofit organization sharing veterans’ stories through the mediums of art and design.

Tyler D. Way met U.S. Navy veteran Michael Hyacinthe for coffee in 2010, and through their conversations, realized the disconnect between the veteran and creative communities.
In 2011, [HAS HEART] co-founder, Michael Hyacinthe met a young U.S. Marine veteran who was paralyzed from the neck down and unable to speak due to damage sustained to his vocal cords from a sniper’s bullet in Iraq. Michael learned of this vet’s passion for graphic t-shirts and immediately called Tyler to see if he could help design a shirt with the veteran.
Their collaborative design process was so powerful that the HERO[series] was formed to partner a veteran with a designer to share their story/message through graphic design.
Tyler has organized, facilitated, and creatively directed each project since its conception in 2011, including the product development and exhibit creation process to bring each design and story to market.
From 2017-2019, oneyone (Tyler & Kendra) took the [HAS HEART] HERO[series] project across the country themselves to partner a veteran with a designer in all fifty states.
Tyler designed and executed annual ArtPrize exhibits and retail pop-up shops in Grand Rapids, MI (2012-2019), at Forbes Galleries in New York, NY (2014), and a museum exhibit at Saugatuck Center for the Arts in Saugatuck, MI (2021).

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oneyone / client_work / wolverine_worldwide

Sebago (Wolverine Worldwide) is a premium
heritage footwear brand sold in 90+ countries.

Established in 1946 in Maine, USA, the Sebago brand is as heritage as heritage comes. Tyler worked as a Senior Footwear Designer for the brand from 2012-2017 and helped build its brand across 90+ countries.
Tyler had his hands in every step of the product design process, from the brief stage, market research analysis, ideation sketches, product renderings, color CADs, material selection, spec writing, working with factories across the world, and presenting seasonal collections at global brand conferences.
Tyler led the design and material teams as the Senior Footwear Designer

VIEW WORK

oneyone / client_work / clients_partners_media

Clients / Partners / Media Coverage

Being involved in various creative industries for more than a decade, we’ve been able to work alongside a variety of individuals, brands, and organizations. This rich diversity of experience and opportunities keeps us inspired to pursue what comes next.

Hopefully, with you.

CONTACT US